content

Construction Professionals

Making the most of your colleagues

This week I started work at a recruitment company called Project Resource – dealing with white collar construction professionals working on projects throughout the UK. There are three things that I’m already really happy and enthusiastic about:

  1. The office atmosphere and company culture is just… exactly what I wanted. Boom.
  2. My predecessor has laid a solid foundation for me to work upon and handed over very well – this has made a hell of a lot of difference.
  3. Construction and Infrastructure are both subjects that are current and intrinsically linked to the well-being and health of the UK’s economy. It’s an exciting time for the industry and to be part of an operation like Project Resource in a marketing role is a fantastic opportunity.

This last point is the most important one for me. As a marketing executive with a very basic knowledge of the construction and infrastructure industry sectors, I rely on my colleagues for information and opinions so that I am able to create quality content and not just sit on my bottom and curate content written by other people.

Construction in Central London

I think in any in-house marketing, communications or social media role, the relationships you build with your colleagues are critical. You need their help much more than they need yours in the early days – and it pays dividends to get people on your side!

Reading around a topic is a very helpful exercise, but talking to people on the ground who know what’s happening out there in the market is crucial if you are to gain some kind of a handle on the subject matter that you need to be dealing with and extracting valuable articles and blogs from.

Olsoweir

Content is King… Forever and Ever (On Repeat)

Who coined the phrase ‘Content is King’? Ah, yes. Bill Gates all the way back in 1996, when I was eight years old. 17 years on and this still seems to be true – but this ‘King’ shows no sign of changing his ways or handing over the pen to someone else, entirely at least.

Too many Tweets, sire?

Too many Tweets, sir?

Like a lot of people, I consume content on the internet like a madman. Twitter is almost an impulse for me – if I can’t get to sleep I whip out the iPhone and systematically go through the latest 50 posts in my Home Feed on Hootsuite. Tweetdeck is constantly open while I’m at work and at home, just in case something pops up that I haven’t seen before.

Herein lies my problem, and the problem of other people who spend a lot of time reading free stuff on the internet about social media and tech.

People are writing about the same subject: cool. But they are churning out the same stuff as well!

There are some people who really, really know their stuff out there. They have gone to a huge amount of time and effort to nail down what type of approach to marketing really works on Google+, or the 5 things that you NEVER DO on LinkedIn when you’re looking for a job. Jeff Bullas is one guy (worth a follow, people!)

But they repost these blogs, over and over again throughout the day and night. I literally had to follow Jeff for a week and (I assume) he’d systematically shared his whole blog library with me! I stay tuned because when he has the time to squeeze another one out, it’ll no doubt be worth reading.

One of the people that know what they're talking about!

One of the people who know what they’re talking about!

This is turning into a moan, so I’ll bring it to an end. This is a shout out to people who really know what they are talking about – I know you’re busy and writing original content is extraordinarily hard work, but you risk alienating the people like me who see you in their feeds every 30 minutes with a post they saw yesterday!

Olsoweir