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How a UK architect practice uses social media to increase brand awareness

Always fun to learn how companies in different industry sectors use social media!

SNOW architects

You may have read this interview I did with at the beginning of December 2011 with Ayaan Mohamud from Pauley Creative, We’ve cross posted it just incase you haven’t read it yet.

Pauley_creative

Ayaan is the Digital Marketing Manager at Pauley Creative. She produces content for the blog and monthly MDI articles whilst also managing company social media accounts and developing social engagement strategies.

Pauley Creative have also produced a fantastic e-book so for more information on using Social Media you might like to download the free ebook. It explains how marketers in the construction industry can use various social media platforms for their business. Download it here > http://www.pauleycreative.co.uk/construction-marketers-guide-ebook/


To read the orginal post which We’ve reproduced with permission click the link http://www.pauleycreative.co.uk/2011/12/interview-with-a-uk-architect-practice-using-social-media/


This is the second post in our interview series with different members of the construction industry. Dave joins us from SNOW architects to talk about how…

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“I’d rather be …

“I’d rather be hated for who I am, than loved for who I am not.” Kurt Cobain

I have not idolised this man for my whole life, but after listening to Nevermind and In Utero as a kid without really listening to either albums, I decided to give In Utero another spin. Like I do with all film and music these days (almost obsessively, admittedly), I read the review of the 20th anniversary reissue of In Utero by Louis Pattison before listening.

Cobain’s difficulties with dealing with his status as a ‘rock star’ seemingly angered him – In Utero was an attempt to counter the misinterpretation of Nirvana’s previous, and hallmark album, Nevermind.

It is a great album, but whether his suicide was due to drugs, depression or just a pure rejection of society is the question that burns me.

Olsoweir

A new race to space

Did anyone else ever play the strategy game Civilisation? I became obsessed with the second version as a kid, but every time I played it my ‘strategy’ was to build as many military units and cities and pursue technologies that allowed for ever more advanced weaponry. That was what won me the game, after a while – world domination.

I had a little go at the fourth version, and instantly found myself doing exactly the same thing. I Googled strategy guides for the game and discovered that you need to pay close attention to a huge variety of various factors to succeed. Territory and big cities were crucial.

Anyway – to the point.

This weekend there was a long article in the Guardian by the paper’s science correspondent Ian Sample all about a “new space race” that many fear could result in the militarisation of an area that no state has or is able to lay claim to.

Stars and Solar systems

Going to visit the bright lights

Then I remember my brief game of Civilisation – what happens when human life is no longer sustainable on this planet and we are forced to hop planets? Or even Solar Systems?

While Mr Sample writes about the implications of competition and tension between countries such as China and India, looking further into the future space is a whole new and vast territory to be explored. And, I must add, not only explored but colonised in a characteristically human way.

Lego spaceship

Not SO far away… coming to a store near you soon!

International collaboration and smooth diplomacy will be critical, but as everyone knows money is power. If China forges ahead with its space programme, the likelihood is that it will be on the same level, if not ahead of the United States and Europe in terms of technology and capacity for space exploration.

Who do you think will rule the unknown, and what do you think the ramifications will be?

Olsoweir

(Images courtesy of Sweetie187 and legoz tourist 328)

Those with the skills and experience, and the rest

I wonder what it feels like to graduate these days. The number of people finishing university with shiny new degrees versus the number of decent jobs going is, well depressing to say the least. At least, for those who are unlucky enough not to have a job.

University, jobs, graduate

Many students relax at university and blindly assume a degree means a job. That was the mistake I made!

But, there is light at the end of the tunnel. All the way through university students have a lot of reading, coursework and exams to smash through. But, they also have a lot of free time on their hands. What I wish I’d done, and admire others that have done it or are doing it, is to embark on internships and gain skills that are in need.

Being able to do this efficiently requires one thing that most students don’t have – a clear idea of what they really want to do for a career. Some have faint aspirations, but really knowing what they want to do is extremely powerful and provides direction. They are able (with determination, of course) to acquire the skills that their ideal job requires, like being an expert on Photoshop or FinalCut Pro, or having three month’s experience at a Fashion PR agency under their belt.

Web, developer, internet, coding

The number of young web developers and ‘coders’ is on the rise – fuelling the kind of growth seen in the IT sector. The Silicon Roundabout and the area around it is a perfect example of this vibrant growth.

I live with a guy who is studying web development at the moment, and he doesn’t really attend his classes at university at all. You might say: “Typical student, he probably won’t even pass his first year”. That doesn’t apply to this guy. Ever since MySpace burst onto to web all those years ago, he got involved in website coding – and at that time pretty much everything on Myspace was coded in CSS (Cascading Style Sheets). Today, he has his own web development and site hosting business, is regularly securing well paid contracts, and has a summer job at a HR company’s IT department. This is an example of the kind of student I wish I’d been.

I’ve got a great job at the moment and it pays reasonably well, but I wish I could code, I wish I was a Photoshop pro, I wish I could make professional videos with FinalCut, and I wish I’d learnt them earlier. I’m learning them slowly in my own time, which is better than nothing.

I believe this is the kind of message universities should be giving to their students as well as teaching standard course content. Also, having an online presence makes you more attractive, but that is for another blog post.

Olsoweir